Why does TimeWarner run local Spanish Language ads on English speaking channels like CNN, Comedy Central, etc?
What is the point? Can someone please explain to me? If you're watching Anderson Cooper or The Daily Show, doesn't that kinda mean that you already comprehend English? So why run an ad in Spanish and not have it understood by the vast majority of the English-only speaking audience. It's utterly dumbfounding to me. Makes zero sense. Someone please explain the logic.
And no it's not for Spanish-speaking person specific product. It's just for any potential TimeWarner service subscriber. I've seen the English version of it many times.
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Filed under: Spanish Language
Getting ready for the transition where Spanish will overpower English. Is like you’ve been warned about the transition from analog TV to digital TV, so this is the same, but from English to Spanish.
To me, it’s obvious: the target market for whatever is announced in the ads is the Spanish-speaking audience.
Remember that Spanish speakers may be watching the same channel because many of them speak English or, at least, understand it.
Makes perfect sense to me.
If the channel is doing it, you can bet they’re profiting from it.
Roz